Background

When the Varyáda shopping centre in Karlovy Vary underwent a one-billion-crown redevelopment, one of its most ambitious additions was the city’s first multiplex cinema. Operated by Premiere Cinemas, the new venue features six state-of-the-art screening rooms with a total capacity of 700 visitors. To complement cutting-edge projection and Dolby Atmos sound, the cinema needed a display solution to manage communication, promotions, and VIP services seamlessly throughout the complex.

The Challenge

A new multiplex is more than just screens and seats—it’s an entire customer journey. From the moment visitors step into the foyer, every interaction shapes their perception of the brand. Premiere Cinemas required:

• Dynamic digital signage to promote films, VIP packages, and concessions.
  • High-brightness displays capable of standing out in busy, well-lit public areas.
    • Flexible operation to adapt layouts and campaigns quickly.
    • Reliable 24/7 performance in a mission-critical environment.
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The Solution

Premiere Cinemas selected iiyama’s 65 Series Large Format Displays, installing over 30 screens across the cinema:

• Vivid-Bright 4K panels (up to 800cd/m²) deliver crystal-clear messaging, even in bright foyers.
• 24/7 operation & landscape/portrait modes ensure maximum flexibility for promotional campaigns.
• On-board Android 11 OS supports smooth integration with multiple CMS platforms, offering cinema managers complete freedom to schedule and customise content.
• iiSignage² CMS & FailOver technology guarantee uninterrupted playback—crucial for ticketing, film schedules, and advertising revenue.
• Built-in WiFi & EShare app enable remote content delivery and wireless collaboration, supporting both day-to-day cinema operations and corporate events.

The Impact

For Premiere Cinemas, iiyama displays have become more than just signage—they’re part of the customer experience.

• Enhanced engagement: Eye-catching trailers, food offers, and VIP promotions displayed in 4K attract attention and boost uptake.
• Operational efficiency: Remote content management allows staff to update showtimes or promotions instantly across the cinema.
• Brand differentiation: The modern, dynamic signage strengthens the cinema’s premium positioning in a competitive market.
• Future-ready infrastructure: With Android 11 and CMS flexibility, the displays can adapt to new digital initiatives, from advertising partnerships to live event streaming.

Conclusion

"Launching Karlovy Vary’s first multiplex was about more than building screens—it was about creating a full entertainment destination. iiyama’s displays give us the flexibility and reliability we need to keep audiences informed, engaged, and coming back for more."

David Horáček, Owner, Premiere Cinemas

By choosing iiyama’s 65 Series Large Format Displays, Premiere Cinemas has transformed its cinema into a dynamic, customer-first entertainment hub. The installation highlights how digital signage, when executed with the right technology, can enhance both operational efficiency and audience experience—setting a new benchmark for multiplex cinemas in the region.